Sales at Shoe Bazaar Exceed Expectations, MASIDO Says

PIO Department

2018-12-20

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Sales at the ongoing shoe bazaar at the Freedom Park are exceeding expectations of the City Government of Marikina, said Noel Box, officer-in-charge of the Marikina Shoe Industry Development Office (MASIDO).

Based on the reports from shoe manufacturers, total sales since the bazaar opened on November 12 until December 16 rose by an estimated 30 percent compared to the same period in 2017, said Noel in an interview inside his office.

“Based doon sa reports galing sa mga shoe manufacturers and at the same time based doon sa data namin from last year, mas malaki ang benta ngayon by around 30 percent versus last year,” said Noel.


The shoe bazaar is supported by Mayor Marcy Teodoro, who has been instrumental in boosting the shoe and leather goods industries in Marikina by implementing measures that would help the manufacturers. Among these measures include organizing shoe bazaars including back-to-school sales, fostering sister city agreements with other cities and municipalities in the country to expand the market for Marikina’s products.

“Ang gusto ni Mayor  Marcy ay matulungan ng Lokal na Pamahalaan ang ating mga manufacturers upang mapaunlad ang mga industriya natin dito sa Marikina,” said Noel.



The release of Christmas bonuses for employees of both the government and the private sector, money sent home to families here by their relatives abroad, news reports from different TV and newspaper outlets about the shoe bazaar, as well as social media postings from shoe manufacturers and satisfied customers were the major factors for the higher sales so far.

“Kapag nagkaroon ng exposure sa media. Na-feature sa mga TV stations, newspaper at sa mga social media, malaking tulong iyon. Nalalaman ng mas maraming tao na may shoe bazaar dito at mababa ang presyo,” said Noel.



“Tuwang-tuwa ang mga customers natin. Lalo na ang mga taga-ibang lugar. Imagine mo, ang nabibili nila sa mga malls ay nakukuha nila dito sa mas mababang presyo.  At maganda ang kalidad dahil gawang Marikina. Iyong mga nakabili na, kapag bumalik dito ay kasama na ang mga kapamilya at mga kaibigan. Kaya siguro malakas,” said Noel.

Shoes, bags and other leather goods are being sold at around 40 to 50 percent lower at the Shoe Bazaar compared to their prices at shopping malls and department stores, he said.

Because the shoes are sold at a discount, some customers buy in bulk because they plan to give them away as Christmas gifts, especially to the less fortunate.

The shoe bazaar, the highlight of the celebration of the Sapatos Festival, will last until January 6 of next year. The bazaar is open every day from 9 in the morning, Sunday to Monday.

However, to make way for the celebration of Christmas Day and New Year's Day, the bazaar will be closed on December 25 and 31, 2018 and on January 1, 2019.


The Freedom Park is located right across the Marikina City Hall along Shoe Avenue.

For more about the shoe bazaar and other information about the Marikina shoe and bag industries, please visit the Facebook page of MASIDO – https://www.facebook.com/marikinashoeindustry/

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